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Spas & Salons

The beauty business can get pretty ugly.
If you run a salon or spa, you know what we mean by ugly: slow days, no-shows, and one-time customers who never show their face again. To put it simply, you’re losing money. Yuck.

Text message marketing gives salons and spas an easy way to keep revenues up, missed appointments down, and customers loyal.

Think of it as giving your marketing strategy a much-needed makeover. Text message appointment reminders means no-shows are no more. Mobile coupons and discounts are simple ways to speed up a slowdown. Sending beauty tips can keep your customers entertained and engaged with your business. And that’s just the beginning…

In short: text marketing can bring in customers and make you more money.

Sound good? Good.

This guide will show you what text message marketing is, how it works, and what text campaigns work best for salons and spas.

What is Text Message Marketing?
Simply put, it’s using text messages for the purpose of marketing.

It’s an easy, effective, and inexpensive way for salons and spas to cash in on the massive popularity of texting, increasing both revenue and customer loyalty.

Spas and salons distribute mobile coupons, send friendly appointment reminders, advertise specials and discount, and more, all via text messaging.

Want an example? Check it out!

Detroit Prime Cuts is a trendy salon with a couple big problems: too many no-shows and too many slow days.

Fortunately, they found us and got a Vallexa Marketing Solution. Using our Appointment Reminder feature, they were able to immediately start sending text message reminders for all their client appointments, dramatically reducing no-shows by an AMAZING 70%.

But they still had the occasional slow day, so they reserved a keyword (“CUTandCOLOR”) to text to 71441. They drew up the sign below and posted it in their salon, on their windows, and included it in their flyers:

Now anytime the salon’s a little slow, they’re able to send a text to their customers advertising an exclusive discount only available that day.

Since 95% of texts are read within 15 minutes, it doesn’t take long for a steady stream of loyal customers to walk in, often with a friend or two.

With every week, Detroit Prime Cuts collects more and more customers and clients to their text list, making theirs texts even more effective.

Now the salon is always busy, with less missed appointments. Detroit Prime Cuts is bringing in a lot more money now that they have hundreds of loyal customers who they can mobilize to the salon at the drop of a hat.

All it takes is a simple text.

Why Text Message Marketing for Salons & Spas?

7 Reasons Why Your Salon or Spa Should Text

1. Popular

All your customers are already texting–why not text with them? 4 out of 5 (80%) Americans with cell phones regularly send or receive text messages.

Need to attract younger customers? Salons and spas can cash in on texting’s popularity with youth: texting is most popular with young adults–97% of them text regularly.

2. Be Seen

People will see your texts: 97% of marketing texts are read.

For some perspective, the open-rate of marketing emails is typically 10%. There’s simply no better way to reach your customers every time.

3. Instant

How long does it take you to read a text? Not long at all: 95% of texts are read within 15 minutes!

That quickness lets you speed up slow-downs with surgical precision: get customers into your salon exactly when you need them.

4. Intimate

Why do we read our texts so much and so fast? Because they’re mostly from close friends, family, and love-interests.

When your customers accept your texts, they stop being a cold business: they welcome you as a friend–a lively and warm salon or spa with a human touch.

5. Always on Hand

With texts you can reach your customers anytime, anywhere, because we always have our phones. 90% of young adults even sleep with their phones!

Unlike physical coupons or flyers, customers will carry your message with them wherever they go. Your text is seamlessly stored in the phone, available whenever and wherever they need it.

6. Affordable

The cost of text campaigns are miniscule–as little as 3¢ per text–and well worth the return on investment. The money you make by bringing customers in will far outweigh the pennies that texting will cost.

Business-wise, text marketing simply makes sense for salons and spas.

7. People Want Them

Get it right: you’re not spamming people with random emails. You’re messaging your customers who already know and love your salon or spa.

That’s why the texts you send are so effective: customers want to receive them. By marketing to customers who already love what you do, you tap into your most valuable resource.

What do Salons & Spas Text?
Yes, texting is good business for spas and salons… but what exactly do they text?

Here are the most common ways salons and spas use text message marketing. Use this list as a guide, but don’t be afraid to get creative and invent something new!

Appointment Reminders

Never have another no-show again. Text customers with reminders before their appointments to make sure they show up.

With SimpleTexting’s exclusive Google Calendar Sync feature, it’s never been easier to automatically text reminders for appointments scheduled in Google’s popular Calendar application.

Detroit Prime Cuts Appointment Reminder: 4:00pm Tuesday, December 3. Reply 1 to confirm, 2 to cancel, and 3 to reschedule.

Exclusive Coupons & Discounts

Who doesn’t love a deal? Have customers text your text-word to 71441 to sign up for exclusive VIP Club!

Sending time-sensitive coupons (e.g. “50% off all treatments today only!”) is a great way to bring in customers to your spa or salon immediately.

New Leaf Spa – Today only! Get a FREE deep tissue cleansing mask with any massage.


Holding an event about a new product, new procedure, or just beautiful and healthy living is a great way to get the attention of eager customers.

Send your clients text alerts about the events you’re holding to make sure you get a full crowd!

New Look Spa – Learn how to look younger for less at Dr. Linn’s FREE seminar at the New Look Spa, this Saturday at 2pm!


Get your customers excited by running a sweepstakes to give away an awesome prize (think: gift certificate to your spa?). It’s super-easy with SimpleTexting: we have an app for that.

Set up a sweepstakes in seconds and put up signs: “Text RELAX to 71441 to enter to win a FREE full-body Swedish massage!”

Thanks for entering our contest! Winner will be contacted via text on January 1st. Good luck!

Beauty Tips

Send weekly beauty tips and tricks to keep your spa or salon at the top of your customers mind (and to show off your beauty expertise).

You can write a new tip every week or, with our Autoresponder app, write a series of tips that new subscribers will get once a week after they sign up.

VIP Salon Beauty Tip #7: Eliminate dark circles and puffiness by applying a chilled spoon under your eyes ; )

Here’s how you advertise! Its Simple & Easy!

No one is going to subscribe to your text message campaign if they don’t know it exists.

That brings us to an often-overlooked point: you need to advertise your text campaign.

Get the word out! Advertise your incentive wherever you can. Don’t worry, it’s ridiculously easy to do. Just include your text-word (“Text SPA to 71441”) on the materials you already use (i.e. your website, any printed materials, your signs, etc) or print out a quick sign advertising your campaign.

Because your call-to-action is so succinct and your message so clear, it’s easy to promote your text campaign almost anywhere. Here are just a few ideas:

– A flashy window display spices up your storefront
– An eye-catching sign in your waiting-area is a great way to capture your client’s attention
– A short notice on your receipts is a smart way to promote your texts at no cost
– A simple sign on your cash register can be extremely effective–especially if you’re offering an instant discount on their purchase!

Other Methods

Getting customers to text your text-word to 71441 is probably the easiest way to add them to your list–but it’s not the only way.

Personal Touch

Just ask! There are many times you can ask your clients if they’d like to receive your texts.

Ask clients when scheduling an appointment. 

“Your massage is set for Friday at 4 P.M. Would you like to receive a text message reminder an hour before your appointment, along with monthly text coupons?”

Suggest it casually during a session.

“We just got this new text alert service, you can get my weekly beauty tips and cool coupons every month. Interested?”

Ask at the register as a client is paying.

“You’ll want to get a touch-up in about 3-4 weeks. Would you like us to send you a follow-up text reminder, along with monthly coupons?”